Despite a general acceptance of how important having an effective online presence, nearly half of Australian small businesses fail to launch their website within the 1st 6 months of operation, and 15% actually put it off until their second year of business. Nearly a third (29%) of Australian SMEs don’t even have a website at all- indicating a remarkably slow take-up of online by small business owners.
According to Snap who recently announced the results from their survey of more than 250 SME owner-managers on how small businesses are adopting online technologies – websites and online are rated as the second most important marketing channel – more important than marketing, PR and having a showroom or shop front.
There is also a growing interest in “DIY Websites” among business owners, with nearly a third (30%) choosing to create and manage their own websites.
More than two thirds of the survey respondents have chosen to have some involvement in the development or management of their websites, while a little under 30% depend on friends and family for assistance.
The study also asked business owners what they thought of a supplier or partner with a badly designed website – Almost 60% said it reflected badly on the company, and 47% said it made them less likely to use that company’s products or services
Most Australians are now active online, so to compete, it’s increasingly important for Australian businesses to have a web presence too.
If you have been considering establishing a website for your business, NOW is the time to act… don’t wait until your competitors get a significant lead. Creating your website doesn’t have to be a complicated , confusing or expensive exercise. In a Day can guide you through the process of creating, managing and “taking control” of your own website.